Marketing Ideas for Small Business
How you market your business depends a lot on the kind of business you’re pursuing, who your target market is, and whether your marketing your business on a local, regional, national, or global basis.
If you’re in the process of developing a service business, for example, one of the most important marketing tools that will help you win clients in the commercial, government, and organization sectors is a well-written, professional business proposal.
A leading sources of business proposal templates is a website I’ve been affiliated with for a decade or so, called Proposal Kit. For more information on what an effective proposal consists of and why it’s a necessary marketing tool for service businesses (and many product-based businesses, too), check out this article: “It’s All About Trust”
Good marketing ideas can run the gamut from distributing coupons, flyers, and business cards to amassing a large following on Facebook, Twitter, Instagram, and Linkedin.
Attracting a loyal and responsive following on social media can be a difficult feat to accomplish — but more and more people are developing a knack for taming the social media beast. Cross promotion is often a key aspect of building a social media following, so having a well-designed, content-rich website to attract and engage customers is one of the cornerstones of an effective integrated marketing program.
Here are a few small business marketing ideas to consider as you plan your customer acquisition and lead generation strategy.
- Print and distribute promotional flyers, door hangers, and posters
- Build a list of opt-in email subscribers through your website or blog and send them periodic newsletters and announcements.
- Place free ads on Craigslist, if appropriate
- Hand out business cards at every opportunity
- Create and develop a blog that focuses on topics of interest to your target audience
- Mail targeted sales letters to prospects, acquaintances, and past customers
- Write and distribute press releases to relevant websites and media outlets when you have something newsworthy to publicize.
- Cultivate relationships with other entrepreneurs with whom you can exchange leads, referrals, and promotional materials.
- Distributing coupons, money-saving offers, and information about seasonal specials can help attract repeat business, word of mouth advertising, and new customers.
- Depending on the nature of your business, you might also want to be an exhibitor at trade shows, community events, fairs, and festivals.
I’ve written an overview of several small business strategies and marketing tools on the home page of my website, Marketing Survival Kit. Another article you’ll find helpful is how to avoid avoid 11 common marketing blunders that trip up many a small business owner.
Those are a handful of marketing ideas for both new and established small businesses. Stay tuned to this blog for more tips, tools, and strategies for advertising, marketing, and promoting your business.
Business blogger, marketing strategist, freelance writer
Email address: firstname.lastname@example.org
*Disclaimer: Many of my blog posts feature links to digital products, small business marketing services, and commercial websites for which I am a compensated affiliate.