Being your own boss and starting a business is a very enticing idea — especially when jobs are hard to find and decent paychecks seem few and far between. In theory, running your own business means you can generate income without the benefit of a traditional job and a consistent paycheck. In reality, however, entrepreneurial success requires specific attitudes, values, habits, qualities, personality traits, and skills. Here’s a list of some of the more important ones:
- Strong work ethic: Running your own business is anything but easy, but if you get a sense of accomplishment from it, then it can be satisfying and profitable. There are a lot of details that need to be attended to, though, and business survival depends on being conscientious, service oriented, and mentally focused.
- Good communication skills: Starting your own business and building a customer base requires you to clearly communicate to your prospects the advantages of choosing your products or services over the competition. Clearly spelling out what clients can expect from doing business with you — and then meeting or exceeding those expectations — is one of the cornerstones of building a successful business. One way to present yourself in a professional way and gain a competitive advantage is to prepare detailed, well organized business proposals — especially if you’re targeting commercial clients. If you’d like to learn more about proposal writing and the impact of using well-prepared business proposals, read the article “It’s All About Trust.”*
- Enthusiasm and a positive attitude: The energy and attitude you project to clients and prospects has a direct bearing on your credibility, your likeability, and your sales effectiveness. A positive attitude will also fuel your motivation to market your business on a consistent basis and provide people with superior customer service.
Thanks for checking out my latest ideas on self employment, starting a small business, and effectively marketing it. BTW… If you’d like to download step-by-step guides to starting specific businesses, I’ve posted links to several small business startup guides* at my website Marketing Survival Kit.
Stay tuned for more blog posts on entrepreneurship, small business marketing strategies, and cultivating an entrepreneurial mindset.
Best of luck in all your business startups and self employment endeavors!
Business blogger, entrepreneur, freelance writer
*Disclaimer: I am a compensated affiliate of many of the small business marketing tools, informational products and business services mentioned and linked to in my blog posts.